About Us

Established in 2024, Fit Fusion is a team of fitness industry veterans who are dedicated to bringing the Crunch experience to communities across the United States. With specializations in operations, product development, and programming, our mission is to deliver an outstanding experience to our members and to achieve operational excellence across all our Crunch Fitness locations.

Team Members

Robert McCormack

Chief executive officer

Mack currently serves as the CEO of Fit Fusion leading the development and growth of the company throughout the Crunch network. In addition, Mack serves as a board member, advisor and co-owner in several private businesses, and manages a broad real estate portfolio consisting of commercial office, retail, industrial, self-storage, and hospitality properties.

Prior to leading Fit Fusion, Mack served as president of Author Solutions, Inc., where he guided the company from its early stages through rapid growth to become the world’s largest publisher by title count. Mack’s extensive experience in development and business management will enable Fit Fusion to accelerate growth in the rapidly changing fitness arena.

A graduate of Purdue University, Mr. McCormack holds a Bachelor of Science in Industrial Engineering.

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Jennifer Renfroe

President & Chief Operating Officer

Jennifer is a fitness industry executive with over 35+ years of experience. With over 20+ years at Crunch she has scaled the programming arm of the business from one location to over 500+ with an emphasis on accelerated growth and brand expansion.

She specializes in programming, training, and development with multiple years of experience in a dedicated franchise model. Jennifer spent the past 15 years with Crunch Franchise as a founding member of the operating team with a focus on elevating group fitness in over 500+ locations worldwide. She is a dedicated brand ambassador with a focus on building a strong culture and community to differentiate and successfully scale rapidly within the fitness arena.

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Michael Goodsell

Chief Strategy & Development Officer

Mike has been a member of the Crunch Fitness family for over 11 years as a franchisee, Operating Partner, and COO. He has extensive experience in scaling an organization for rapid growth and creating a culture of community and connection.

As Chief Development Officer, Mike spearheads the growth for Fit Fusion with an emphasis on new gym development and acquisitions.

Mike has built and opened 12 locations for the Crunch Fitness brand, including 3 conversions and 9 new locations. As the CDO of Fit Fusion, Mike’s focus on accelerated growth, development of the network, bottom line revenue and results.

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Bart Jackson

Chief Real Estate Officer

In addition to being the managing partner Jackson Investment Group, Bart currently serves as an advisor and co-owner in several private businesses which span across the medical, restaurant, real estate and cosmetics industries.

Bart is a partner in Fit Fusion and specializes in Real Estate and acquisitions. Previously, Bart was a principal at Lee & Associates Commercial Real Estate in Indianapolis where he completed over 300 transactions, more than $265 million as the company’s top commercial real estate broker. During his time at Lee & Associates, Bart specialized in tenant & landlord representation, investment sales and development consultation. A graduate of Indiana University, Mr. Jackson holds a Bachelor of Science in Public Affairs Management.

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Dannah Dryer

Chief Financial Officer

Dannah joined Fit Fusion as CFO with a deep expertise in franchised fitness, multi-unit operations, and full-scale financial transformation. While leading financial strategy, accounting, and systems implementation, Dannah’s will assist in spearheading Fit Fusion’s rapid growth across multiple states

Dannah holds a master’s degree in accounting/ finance and a bachelor’s degree in business management and economics from the University of California, Santa Cruz. Residing in Idaho, Dannah spends her free time mountain biking, playing volleyball and embracing multiple forms of fitness.

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Matt Jackson

Partner

With over 15 years’ experience In Commercial Real Estate, Matt Jackson is a partner in Fit Fusion and specializes in Real Estate. Matt founded Jackson IG in 2013 after multiple years with other commercial real estate firms.

In addition to his extensive brokerage work, he has been involved in new construction and development projects including medical office buildings, ground-up retail construction, self-storage development and the historical restoration of The Jackson Building. A graduate of Indiana University, Mr. Jackson holds a Bachelor of Science in General Studies.

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Katie Bergin

Vice President of New Gym Openings

Katie joined the Fit Fusion team as the Vice President of New Gym Openings. With an extensive background in development and new gym openings for Crunch, Katie spearheads the planning and development for all new Fit Fusion locations.

Prior to joining the Fit Fusion team, Katie worked with Club4 Fitness in several strategic positions both on a nationwide and regional scale with a heavy emphasis on operational efficiency.

With a long track record of success within the Crunch brand, Katie will focus on building the systems, processes and procedures needed to accelerate growth of multiple Fit Fusion locations throughout the Crunch network.

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Megan Davis

Vice President of Finance and Accounting

Megan joins Fit Fusion as the Vice President of Accounting and Finance overseeing all financial processes, procedures and reporting for the company. Megan began her accounting career at Deloitte and has extensive experience in both accounting and finance.

Prior to joining Fit Fusion, Megan started her own business that provided financial consulting, accounting, and contract controller services for various companies throughout the Midwest. She enjoys concentrating her efforts on not only financial reporting but cash management and financial forecasting as well.

A graduate of Purdue University, Ms. Davis holds a Bachelor of Science in Accounting and an Indiana CPA license.

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Shane O'Connor

Vice President of Operations

Shane O’Connor is the Vice President of Operations for Fit Fusion, overseeing operational strategy, growth, and scalability across multi-unit fitness operations.

With over 15 years of experience in the fitness industry, he began his career in strength and conditioning before transitioning into commercial fitness, gaining expertise in both high-volume, low-price (HVLP) and premium brand models. Shane holds both a bachelor’s and master’s degree in Applied Exercise Science, which complement his leadership in operational execution and performance development.

A first-generation American and the first in his family to graduate from college, Shane is passionate about hard work, continuous learning, and creating opportunities for others. Known for his ability to build and mentor high-performing teams, he has consistently driven internal promotions and long-term organizational success through strong leadership and growth-focused strategies. Outside of work, he enjoys CrossFit, family time, and playing sports with his kids. His leadership philosophy is captured in one of his favorite quotes: “The strongest leaders are the ones who make their teammates better—not by attracting attention, but by quietly lifting everyone around them.”

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Erik Johnson

Vice President of Marketing

Erik has joined the Fit Fusion Team as the Vice President of Marketing. He has been a marketing leader, brand developer, and creative storyteller for over 20 years. Designing, innovating, and managing strategic campaigns to obtain the highest level of engagement.

Erik is developing initiatives to enhance the marketing presence in existing and new markets. His previous work for large corporate companies, national franchise organizations, and developing startups, has allowed him to discover core purpose and values in an authentic, empathetic, and often cinematic manner in marketing execution.

Prior to joining the Fit Fusion team, Erik worked for a fitness industry franchise as a marketing leader, scaling the brand across multiple states for over 50 locations.

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Jeremy Nichols

Vice President of Construction

Jeremy joins Fit Fusion as Vice President of Construction, bringing over 15 years of experience in commercial construction and project management.

A licensed General Contractor in multiple states, he has successfully led the expansion of national brands, managing large-scale projects from concept to completion.

Prior to joining the Fit Fusion team, Jeremy played a key role in opening numerous fitness clubs nationwide, further demonstrating his expertise in multi-location club rollouts. In his role at Fit Fusion, Jeremy will oversee the development and construction of all Fit Fusion locations within the Crunch network, ensuring efficient execution, cost-effective solutions, and the highest standards of quality and compliance.

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Wendy Cope

Vice President of Group Fitness

Wendy Cope has been a part of the fitness industry for over 25 years, almost all of them, in some shape or fashion, with the Crunch brand.

She has an extensive background in training and development in addition to the programming arm of the brand, but the most rewarding moments of her career have been putting on the mic and experiencing the joy of movement in community with others.

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Chad Toocheck

Vice President of Personal Training

Chad comes to Fit Fusion with a wealth of experience in the fitness industry and a specialty in personal training. An All-American football player, Chad has taken his competitive nature and translated it into a passion for helping others on their fitness journey.

Motivating others through the power of physical fitness, Chad began his Crunch career as a personal trainer and quickly moved to a multi-unit personal training manager role. With a strong background in sales and development, Chad’s experience will lead the way in helping Fit Fusion build our personal training portfolio through service and acquisition.

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Amy Hunter

Vice President of Human Resources

Amy Hunter brings 20 years of HR experience across multiple industries to her role as Vice President of Human Resources at Fit Fusion.

She has led people strategy for fast-growing, nationwide organizations, building the structure, systems, and culture needed to scale effectively without losing what makes a company human.

At Fit Fusion, Amy focuses on creating clarity, consistency, and connection as the organization continues to expand. She believes great companies are built through great people—and that structure should always serve the humans behind it.

Based on the Mississippi Gulf Coast, Amy combines strategic vision with a people-centered approach, helping teams grow stronger, more aligned, and more connected every step of the way.

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Corey Reece

Director of Asset Management

Corey has been an avid gym-goer for over 20 years and enjoys spreading his love for fitness and a higher quality of life. He received his B.S. in Kinesiology from the University of Louisiana – Monroe and is a NASM certified personal trainer.

Previously, Corey worked as the head strength & conditioning coach for two high school athletic programs in Richland Parish.

Recently, after several years spent in healthcare marketing, he decided to make a major career shift and chose Crunch Fitness as his brand of choice to enter the fitness industry. His decision was based largely on the ability to provide others with the opportunity to focus on their health & wellness before it’s too late.

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Sabina Sheppard

Director of Corporate Sales

Sabina is driven by a lifelong passion for fitness and health; she brings a unique blend of operational expertise and corporate sales acumen, most recently cultivated at Crunch Fitness.

This experience is grounded in a foundation of strong project management skills homed in the demanding environments of the oil and gas industry, characterized by large-scale projects, and the evolving healthcare sector.

Holding a degree in Interior Design, her diverse background fuels a creative approach to problem-solving and a keen eye for optimizing efficiency and user experience. Her career journey showcases adaptability and the ability to excel in varied settings, consistently demonstrating strong communication, leadership, and a collaborative spirit.

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Dawn Roberts

Director of Retail

With over 10 years of experience in the fitness industry, Dawn specializes in Front of the House operations, focusing on delivering exceptional customer service, team leadership, and operational efficiency.

Her time at Crunch Fitness has provided her with a comprehensive understanding of member engagement, staff development, and creating a welcoming, high-energy environment. Passionate about training and empowering others, Dawn is committed to helping professionals elevate their skills and enhance the overall member experience through innovative training and leadership strategies.

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Tim Burress

Director of Facilities

Tim is a highly driven facility expert and meticulous leader with a strong history of enhancing operations and developing high-performing teams.

With a foundation in maintenance, repair, and supply chain duties, he brings over a decade of experience marked by strategic vision and hands-on execution. With extensive experience with the Crunch brand, Tim oversaw more than 15 locations across several states, directing a team of technicians he personally recruited, trained, and developed.

Tim’s expertise extends beyond day-to-day maintenance to critical, high-impact projects, including managing new club equipment installations and collaborating with executive teams on best practices for successful openings. Drawing on his experience as a COO, business owner, and General Manager in recreation management, Tim is also adept at developing strategic partnerships with vendors and controlling budgets to proactively minimize operational issues and optimize cost savings. A natural problem-solver and critical thinker, Tim’s dedication to team development is a hallmark of his career, consistently promoting internal talent and fostering a culture of excellence.

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Rebekah Zipfel

Controller

Rebekah is driven by a strong foundation in accounting and a passion for the service and fitness industries, bringing over 15 years of experience, including specialized time within the fitness sector.

Her career began in her family’s business as a full-charge bookkeeper, where she discovered her passion for accounting. She has since advanced into leadership roles, building extensive experience as a controller supporting franchise operations. Throughout her career, she has developed expertise in financial management, operations, and supporting business growth in fast-paced, customer-focused environments.

Rebekah earned both her undergraduate and graduate degrees from Boise State University. Her professional journey reflects a commitment to excellence, adaptability, and strong leadership, along with a collaborative and solutions-oriented approach.

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Lauren Diorio

Business & Accounting Manager

Lauren began her accounting journey at just 15, managing the books for her family’s business.

With over 25 years of experience in accounting and payroll, she now brings her expertise to the Fit Fusion team. She has played a key role in transitioning existing clubs to the Crunch brand and is excited to help drive further expansion.

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Tiffany Levine

Marketing and Communications Manager

Tiffany joined the Fit Fusion team with a proven track record of growing fitness brands through strategic planning, consumer insight, and campaign execution. She blends creativity with performance to drive member acquisition, visibility, and engagement.

Tiffany’s background spans the sports supplement industry, public relations, and fitness technology, including SaaS implementation to support member retention. With an expertise including branding and awareness initiatives, B2B partnerships, and D2C digital strategies, including paid and organic media, Tiffany will help to spearhead Fit Fusion’s marketing efforts. Tiffany holds a degree in Political Science and Communications from Rutgers University.

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Tricia Cole

Corporate Sales Manager

Tricia brings over 20 years of diverse sales and leadership experience across pharmaceutical, medical skincare, construction, and oil and gas industries.

Throughout her career, she has driven revenue growth, strengthened client partnerships, and represented agencies nationwide with a focus on public relations, account service, and vendor management.

Most recently, she led both the Group Fitness and Business Development departments at Crunch in Mandeville, driving membership growth, developing strategic partnerships, and building high-performing teams.

A dedicated leader passionate about elevating others, she finds fulfillment in helping individuals grow and succeed. She has committed the past 30 years to living a healthy, fit lifestyle and is a proud wife and mother of two daughters.

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David Gulledge

Construction Manager

David joined Fit Fusion with multiple years of experience in both construction and project management.

With a focus on assisting in the rapid growth of Fit Fusion, David will travel the country working on construction projects, collaborating with the onsite team and managing timelines to drive sites to completion. A native of North Carolina, David resides in Charlotte with his family.

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Melissa Johnson

Payroll & Payables Specialist

Melissa is an experienced accounting professional with over a decade of expertise in financial operations, payroll, accounts payable/receivable and team leadership across public, private and nonprofit sectors.

Known for streamlining operations, managing multimillion dollar budgets, and leading cross-functional teams, she brings both accuracy and efficiency to the Fit Fusion team.

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Kaitlyn Hinson

Social Media and Content Coordinator

Kaitlyn is the Social Media and Content Coordinator for Fit Fusion, where she drives creative strategy and brand storytelling across digital platforms.

With a passion for fitness, community engagement, and eye-catching content, she blends data-driven insights with bold, energetic messaging that captures the Crunch brand’s “No Judgments” vibe. She’s dedicated to building authentic connections online and keeping members motivated, informed, and inspired—one post at a time.

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Gianna Solimano

Marketing Operations Specialist

Gianna specializes in building marketing systems that support the full customer journey, from first touchpoint to long-term engagement.

With a background in campaign execution, she focuses on creating streamlined processes that improve efficiency and drive measurable results.

Known for her structured approach and attention to detail, she brings both organization and creativity to every project. Her experience spans multi-channel marketing, campaign creation, and performance tracking across fast-paced environments.

Passionate about fitness, growth, and creating meaningful experiences, Gianna will be supporting the continued new club expansion and acquisitions in Fit Fusion’s portfolio through a strategic, results-driven approach to marketing and enhancing the member experience across all locations. Outside of work, she also coaches a competitive high school dance team, bringing the same energy and leadership into her community.

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